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Descriere: epa08559693 ILLUSTRATION - A bar of Milka chocolate lies on a Ritter Sport bar, in Duesseldorf, Germany, 17 July 2020 (issued 22 July 2020). Three years ago, the German Federal Court (BGH) already dealt with the Milka manufacturer's attempt to take away the monopoly on the square shape of its cocoa products from its competitor Ritter Sport. With varying degrees of success: the German Patent and Trademark Office had resisted the request because the packaging design had established itself on the market as a distinctive mark and was not technically necessary. However, the Federal Patent Court then deleted the three-dimensional shape mark at the request of Milka, which sells its products in purple packaging - a square is also just a special shape of a rectangle. After further legal arguments, the BGH intends to announce the significance of the aesthetic and functional aspects of sweets and the slogan ‘Square. Practical. Good’ from its point of view for the nibbling public, on 23 July 2020. EPA/SASCHA STEINBACH
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ID fotografie: 13890990
Credit:
Redactor: EPA
Locatie: DUESSELDORF - Germany
Dimensiune: 4500 x 3000 px
Realizat: 2020-07-17
Introdus: 2020-07-22 10:27:19
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